With the massive rise in companies claiming to be experts in SEO, customers are finding it increasingly important to be offered some kind of guarantee or proof of results being achieveable.
I have a 100% record of success with SEO campaigns and therefore I am classed as a SEO expert. I can show customers examples of successful 1st page listings for very competitive terms and this is a very powerful testimonial to my SEO consultant service.
There are many articles on the Internet claiming that guarantees are not possible and to be warey of such claims.
I see no reason why this should not be possible. I am confident enough in my own abilities to be able to offer a guarantee to a customer and possibly offer a 50/50 fee split, where 50% of the cost is billed and the remaining 50% only becomes payable upon achieving the top 10 listings as promised.
This not only gives customers a sense of trust, it also puts more pressure on your SEO company to perform to the best of their ability.