Sunday, July 15, 2007

The Internet Marketing Agency For Your Business

Utopia is a UK based SEO Consultancy that only uses professional and ethical search engine optimisation techniques to gain top search engine rankings for businesses. Higher search engine positions result in increased website visibility and traffic, and lower the cost of customer acquisition.
Our SEO services include analyzing and optimising site content and keywords, submitting to the major search engines and directories, building link popularity, and monitoring placement for top rankings. Once the search engine and directory listings are secured, this free search engine traffic can be supplemented with marketing programs with highly targeted pay per click advertising. Information on our SEO services can be found here.
We can take your industry terminology and provide keyword analysis and optimisation that will both improve search engine rankings and make sense to your human viewers.
More on our corporate SEO package.
We provide a personalised service working very closely to meet our clients needs. We get to know you and your business. We never use automated submission tools or techniques that could be labeled as spam.
We can help you improve site visibility! Please contact us for a preliminary evaluation of your website. We use ethical methods only and do not make guarantees that cannot be met!
Utopia is a UK based search engine optimisation and consultancy company offering web site placement, promotion, and marketing services.
Utopia is an independent consultancy and can provide onsite services in the London, Surrey and UK region.
Why Do You Need Search Engine Optimisation? Because Web Site Development is not Enough!
You have a great web site but nobody can find you. We help you with the necessary steps to get web site visibility! Often simple changes to a website can have dramatic results. Contact us for more details!

Copyright Utopia Solutions Internet Marketing Services

Using Internet Marketing For Your Success

Internet marketing is the key for any business wanting to increase profits via their web site(s).
The main elements of internet marketing are usually pay-per-click (PPC) and search engine optimisation (SEO) and the business generated via the internet could be the difference in making your business a success.
Using proven, ethical methods, your website can bring your dreams and business goals to life. No matter if it's a hobby or an established business, using a combination of tried and tested marketing methods, you could see traffic levels increase by up to 2000%, or even more, and most of this can be targeted traffic, which could result in a sale, enquiry or affilliate click revenue.
Too many companies rely on their web site alone to generate sales or leads, and this is a fatal mistake.
Unless you have a successful name or web site already, the majority of your budget should be spent on Internet marketing or pay-per-click (PPC) to get the traffic to your site. Only when you start to receive revenue from your site, should you then update, upgrade or enhance your site with all the functionality that you require.
This theory only works if your site has been optimised for accessibility, content and has "calls to action", to make the visitors perform the function you require, whether it be subscribing, purchasing or just emiling via an enquiry form.
Any Internet marketing company should be able to show previous experience and successes from search engine rankings on Google, Yahoo and MSN and be able to provide reports and statistics to back this data up.
One of the most important factors of any Internet marketing campaign, is the choice of keywords used to obtain targeted traffic. Always ask to see the keywords used for your campaign and do not be afraid to ask questions and get statistics to show the number of searches made per month for each keyword.
Your time and money will be wasted if the keywords used are not the best ones for your business, service(s) or product(s).
All Internet marketing agencies should use an established and successful statistics package to track and monitor your web site's visitors, and also to see what web sites or search engines they are coming from.
With these statistics, you should be able to see what is working and what isn't, so you can adjust or optimise your Internet marketing plan accordingly. With a good SEO consultant or marketing agency behind you, you will be on the road to success and before you know it, you'll be seeing turnover increase and wondering why you never did it sooner.

Choosing Your Internet Marketing Agency

Every company should think carefully when choosing an internet marketing agency. Making a mistake early on, could prove disastrous and may get your site banned or de-listed on the major search engines.
Good seo consultants will only use "white hat" seo strategies and techniques, and with hard work and a little patience, your results will be more than worth the wait.
Search engine optimisation (seo) consultants are not magicians and do not perform miracles, yet, if you select a consultant or agency that has a proven record, you will be amazed at the results and the new business or traffic received from their service.
There is no one method of internet marketing that you should use. With a well-balanced and thought out plan, you should target several key areas to spread your marketing wisely. By spreading out your marketing and using several key elements and methods, your site will quickly gain a Google page rank and trust factor and your site will start to appear and increase it's rankings on all the major search engines.
With a new domain name or website, as long as you do not try and trick the search engines with "black hat" tactics, your site will not be sandboxed for long and within a couple of months your site can get a high-listing with a competitive search term.
Of course, one key element to any campaign is choosing your keywords correctly. There is no point targeting a highly-competitive search term if you have a fairly new site or domain name.
The smartest thing to do, is to target lower-traffic keywords that you will be able to get listed higher for. Only when your site starts to gain trust from the search engines, should you even attempt to target the more lucrative and competitive keywords for your site's industry.
Using proven keyword analysis tools, you should spend a lot of time analysing and planning your target keywords in order to maximise effectiveness and to balance out the competitive aspect of your internet marketing campaign.
All the factors above are reasons why you should let an experienced internet marketing agency take care of your campaign. The return on investment (roi) should outweigh any other marketing method and also the work done on your site will remain intact as long as you maintain your site with search engine optimisation (seo) in mind.
There are lots of marketing agencies and seo consultants about, but choosing wisely is crucial. Some very important tips to follow are:
Any seo consultancy/internet marketing agency website should really have:

-A page rank of 5 or more
-Evidence of competitive, high listings on Google, Yahoo and MSN.
-Ability to supply statistics to track your campaign and the results effectively
-Summary of services and activities to be carried out