Tuesday, November 28, 2006

You Have A Website, What Now?

You have a website, it looks great and does what you want it to, but what next and how do you get new business with it via internet marketing?

With thousands of websites in your market or industry you cannot afford to let your website or business get left behind and you can not rely on a website without a serious online marketing campaign to back it up.

Search Engine Optimisation and Internet Marketing is what is required to gain traffic and sales from the most powerful medium ever, the Internet. With Google, Yahoo and MSN controlling around 80% of the internet’s search results, the potential for your product, service or site is massive. Most companies and organisations overlook this necessary method of marketing, but there are ways to rapidly grow your site and it’s traffic at relatively low prices compared to traditional print advertising.

Unless you are a corporate, blue chip company or have vast budgets, you cannot simply setup a PPC (Pay Per Click) account with Google or Overture/Yahoo and simply sit back and get traffic. You will get traffic but you have to be smarter than this due to competitiveness and click fraud. Keywords have to be researched and targeted thoroughly before you even begin to start your campaign. Once you have achieved the correct keywords for your target market you can start to plan your online campaign and this will greatly depend on your budget.

It is frightening, but most clients of web design companies do not even seriously consider that they will need to spend as much if not more on their internet marketing as they do on their actual site and this is where it all goes horribly wrong. It doesn’t seem to matter how often clients are warned about their marketing, they just do not seem to listen and when their great site is launched, they always come back and ask why they are not getting more sales, despite advice and recommendations.

Over 70% of internet users prefer to use the natural “organic” results of a search engine and by using an SEO Consultant you can gain significant traffic over a long-term period and achieve sales and enquiries at a much lower cost than PPC over a longer period.

Without having to break your budgets, if you plan from the start, you can balance a great site with a great marketing campaign and save lots of unnecessary wasted time and money.

Copyright Utopiawebdesign.co.uk

Internet Marketing - The Answer For Your Business

Advertising and marketing should be a top priority for any business and with the age of the internet comes the best ever way of marketing and attracting new clients, customers and internet traffic, based on targeted online marketing.

Using an internet marketing agency or SEO consultants for your campaign is both cost-effective and fully-measurable via online statistics software so you can track every aspect of your marketing campaign.

Pay per click (PPC) is a popular method of advertising for mostly larger businesses and involves bidding on keywords to attract users to your web site. These "sponsored links" are then displayed at the top positions of search engines such as Google, Yahoo and MSN.

PPC can and does work for many businesses, but unless you have a dedicated, sustainable budget, this is probably not the most cost-effective of routes. Click fraud has been a buzz word for a while now and it needs to be taken seriously before starting any campaign as this could prove costly to your business.

The preferred option of internet marketing for most businesses and for the majority of search engine users, is the "organic" or natural listings which are essentially free, but rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.
It is not rocket science to get a top ten search engine ranking, but if your business is in a competitive industry, it can be costly and you may have to wait up to three months before results are seen.

To get new business with a top ten ranking on Google, Yahoo and MSN you will need to have an SEO consultancy that takes into account Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and a linking campaign to put a trust factor into your web site.

Once you get a top ten search engine ranking through an internet marketing agency or seo constultancy, you will start to receive enquiries, phone calls and sales only if your site has undergone a usability and an accessibility test, without this all your hard work and investment may be for nothing.

You could have a top ten search engine ranking, but if you have a poor website that does not make it easy for visitors to take the action you want them to, you have made a mistake and you will have to edit your website or get your SEO consultants or your internet marketing agency to do it for you.

With a well planned internet marketing strategy, your website will benefit immensely and your web traffic will dramatically increase as a result.

Search engine optimisation is not a mystery, more of a strategic implementation of good search engine policies and practices to ensure your online business fulfils it's potential.

Copyright Utopia Solutions
Internet Marketing Agency

Search Engine Optimisation - The Top Ten Ranking Guide

Search engine optimisation is all about achieving a top ten ranking on the major search engines. This is a fiercely-contended task and to stand a chance of succeeding you need an internet marketing agency or SEO Consultants that can implement an online marketing strategy that will deliver not only traffic, but targeted traffic to get the results you require.

In highly-competitive industries such as recruitment, travel and insurance etc, you would not succeed without a comprehensive search engine marketing strategy.

Using only proven, ethical methods, an SEO consultant will bring targeted traffic to your web site and generate leads or sales for your business and with over 75% of the internet's searches coming from Google, Yahoo and MSN, your business cannot afford to miss out on the vast numbers of potential customers looking for your product or service.

One of the key elements for a rock solid internet marketing plan is good quality content focused on your business and it's industry. Literally the more quality and unique content there is on your site, the better off your site will be, in terms of rankings.

Another major factor for your marketing plan is the coding and search engine optimisation of your site. Whether you have an html, dynamic or a flash-based website, there are important steps that your SEO consultants should take to ensure your site is search engine ready.

Flash web design may look good but are notoriously poor for top ten search engine rankings, thankfully there are steps you can take to still get your site listed and ranked on the major search engines. The same applies to dynamic web sites that are written in programming languages such as PHP, ASP and .NET.

Once your site is search engine optimised, your internet marketing strategy will start to work and you can start to work on one of the other more important factors that search engines look for, which is the trust factor of your site. This can be achieved by partnering with other web sites that are regarded as trusted and have a good rank on the search engines already.

After performing all of these steps, your internet marketing agency or SEO consultants will have your site well under way to achieving a top ten search engine ranking.

Copyright Utopia Solutions
Internet Marketing in London

Wednesday, August 30, 2006

IT Support, The Crucial Factor For Your Business

IT Support has become increasingly important over the years. With businesses and industries becoming more and more competitive, your IT and computer network needs to make your business as efficient as possible.

When something goes wrong with your network or IT, you need to have a rapid response from your support company and it's engineers.
Using the power of remote desktop support, your business could benefit from immediate network support via remote access to your systems using either software, Terminal Services or Citrix.

There is software on the market today that will allow a company to support and solve computer issues without the need to install any software on the affected machines, this saves precious time and money and gives the smaller business the necessary response required for a much lower cost than ever before. Other options like Terminal Services is Microsoft's answer to the once dominating Citrix.

Key Issues That Affect Businesses
The most common issues for unsatisfied companies are - slow computers, security, spam, staff spending hours on the internet, data backup problems, viruses, software licensing concerns, spyware, unreliable systems and out-dated technology.

The cost of IT failure is high and it's impact is felt in terms of increased costs, wasted time and low staff morale.

When choosing what company to outsource your IT support to, you need to consider the following:

IT Support
How quickly can an engineer or support staff get to your IT systems or computers and start solving the problem(s) and what are the costs involved in doing this?
What qualifications will my computer support people have?
What does your support cover and what guarantees are in place should your computer network or IT "go down"?

IT System
What systems and procedures are in place to ensure your IT, data and computer systems are in safe hands and free from disaster recovery issues?
What management or monitoring software is in place to continually monitor your systems?
How frequent are backups taken and what are the procedures in the event of Disaster Recovery?

New Hardware & Software
What advice and support will you receive when needing to purchase new or additional software or hardware for your business and how impartial will that advice be?

Just by asking these simple questions, your data and network wil be in safer hands and your IT and network support should be stress-free, allowing your company and it's staff to concentrate on business and not IT and computer issues.

Copyright Network London

Enjoy A VIP Weekend Break In Prague

Utopia “VIP” Weekender, the ultimate Prague break, now sponsored by Euge Apparel - USA & UK.

The mother of all music & fun weekend parties is back on October 6th & 7th in Prague, Czech Republic – The Party City for a weekend getaway!
Prague Weekend Break

“VIP” returns once again to Prague on the Friday 6th and Saturday 7th October 2006.

With a heavyweight DJ line up and special live PA’s thrown in for good measure and prices start from just £50.

Book your weekend getaway package now and have:

- Transfers to and from Prague airport
- VIP Pass to all weekend parties
- Discount on champagne at Club Mecca
- Top DJ entertainment
- Four star hotel accommodation with gymnasium, swimming pool, numerous bars and restaurants
Prague Hotel Information

This October event follows the success of our previous “VIP” weekender back in March 2006.

“VIP” entertainment kicks off on Friday 6th October 2006 at Prague’s exclusive Club Mecca where you’ll be able to shake your booty to a banging selection of RnB, Hip-Hop and Funky House music spread over two arenas.

The Club Mecca line up is as follows:-

Arena 1 - Trevor Nelson (MTV Base, UK Radio 1 DJ), DJ 279 (Choice FM-London)
Arena 2 - Huckleberry Finn (Passion FM-London) and Carlos Francisco (Pacha, Ministry of Sound, Smartie Partie DJ).

On Saturday 7th October 2006, the roadblock entertainment moves on to the world famous Radost FX nightclub, where both your ears and your feet will once again bear witness to bumping RnB and Hip-Hop music.
The party will be headlined by the 4 times MOBO award winning DJ Steve “Smooth” Sutherland (Galaxy FM) with a live PA by Alizay performing his chart-busting single “Found You”.

Discounts are available for group bookings and staff parties and you are guaranteed a weekend break and party to remember.

Visit our website to see our party gallery and DJ list.

Prague entertainment really is second to none. Whether you want to go shopping, sightseeing, party the night away, go to a shooting range or even take a trip on the river, you will be guaranteed an amazing experience in this popular travel destination.
Weekend Getaway

Getting there is easy and if you book early you can easily get a cheap flight to Prague. You can fly to Prague with British Airways, Easyjet, Expedia, Opodo and many more travel companies and you'll discover why so many people come to this great European city.

Prague is a fantastic destination and no matter if you are on a stag party, a mates holiday or on a business trip, there is something for everyone on a weekend break in Prague. Prague is a city that remains beautiful and breathtaking not only during the summer, but throughout all the year long.

Celebrate in style with VIP – The Prague Party experience.

Friday 6th and Saturday 7th October 2006.

Party Now

Monday, June 26, 2006

You Don’t Need To Pay For IT!

IT Support has never been such a minefield. With new technologies always entering the marketplace it is now possible to have a corporate-standard IT system without having the financial headache of purchasing a server or even software such as Microsoft Office. For one small monthly payment, companies with 1-50 users can have their whole IT infrastructure based in a secure location, safe in the knowledge that should their office be burgled, damaged or even burned down, the only thing required to be reconnected to your office system and data is a new PC, Laptop, Thin Client or any internet-connected terminal such as in Internet Cafes. This is perfect for disaster recovery.

As your IT system is centrally managed in a safe and secure hosting environment, your IT support requirements are minimal or non-existent due to the power of remote IT support where an IT engineer or technician can actually “take over” control of your mouse and keyboard actions from anywhere in the world. This is a very crucial factor as you can even be taught and shown how to perform a particular task and it also removes the usual time-delay involved when requiring “hands-on” IT support. With a remote desktop your life will be much easier.

There are a great many advantages with remotely-hosted IT & network systems and another great benefit is the fact that you can literally work from anywhere in the world as long as you have an internet connection. You could be working on a train via wireless or 3G, sending and retrieving documents via Blackberry devices or PDAs, catching up with work on the beach, the list is just endless. As access to your data is mobile, you do not have to worry about synchronising data and carrying data on USB flash drives etc, this all saves you time and ultimately money and the freedom and mobility you will gain from such a system will only benefit your company and it’s staff, allowing for home-working and emergency access 24 hours a day.

Microsoft licensing is a major change that has occurred over the past 18 months and it is no longer necessary for companies to spend vast sums of money on hardware, software and server-related network support. In fact, companies no longer have to pay large sums of money for Microsoft Office, Adobe, Kaspersky and a growing list of software suppliers thanks to a change in the way licensing can be paid for. A great benefit of this is that you can pay monthly for a software product and receive free upgrades when new releases or patches become available.

Copyright Networklondon.co.ukhttp://www.networklondon.co.uk

What Should You Pay For Web Design?

The whole web design industry has undergone major changes over the past 5 years and there is now a variety of options and ideas available to you. You can pay anything from £100 to over £10,000 but what is the difference and what do you need?

Firstly, the differences are the programming languages and the popular choices are usually HTML, PHP, ASP,.NET,C++, C# and Coldfusion. There are others but these are the most popular ones.

With each of these there can be advantages and disadvantages and there is not a right or wrong solution, unless you require specific functionality that can be handled better by a particular programming language. The simplest language is HTML and this is for basic websites that do not require dynamic functionality or do not require the use of a database to collect user or customer data for sales and marketing purposes.

In terms of what you need, this will greatly depend on your target market, your product or service and what you want to achieve from your site. With so many web designers and design companies about, it can be a daunting task for any company to choose their preferred developer. It will not matter if you pay ten times more to one company as this will not guarantee your desired results better than the cheapest quote you receive.
What is greatly important is that you think hard about what you want to achieve and then ask each company if they can a) produce these results b) tell you how they intend to achieve these results.
Without this, you do not stand much chance of beating your competitors.

With so many websites on the internet it is no longer good enough to just have a great-looking site. Having an attractive, user-friendly and accessible website will give your customers confidence but it will ultimately not bring you any new business if your website is poorly coded and not designed for Search Engine Optimisation and does not take into account the importance of Internet Marketing.

Likewise, you could have a well-optimised website for Search Engines but your poor design and accessibility could affect your sales. What you need to do is to get the right balance of design, functionality and search engine optimisation in order to have a successful website. Only then can you start marketing your website effectively for the top 3 search engines Google, Yahoo and MSN as these search engines constantly change their algorithms

You have to ensure your choice of web designer or company is the right one as you will only end up wasting time and money in the long term.

Copyright Utopiawebdesign.co.ukhttp://www.utopiawebdesign.co.uk/

VIP - The New Urban Experience For UK & European Clubbers

Utopiadjs.com launched VIP in 2005 to provide UK and European clubbers an experience that has been lacking in the nightclub industry for a long time. The UK club scene has been stagnant for several years and was in need of a new party experience to provide quality music, DJs and entertainment for a population that thrives on escaping everyday life in search of a fun, quality holiday or weekend.

Specialising in RnB, Hip Hop and Funky House, Utopia DJs provides parties in beautiful venues with top artists and quality entertainment, combined with luxury hotels, discounted 4/5 star dining, excursions & daytime entertainment and the main events are stunning venues in beautiful cities or locations with quality music for mature, friendly crowds wanting to party and enjoy themselves in secure, comfortable surroundings.

Friday 6th and Saturday 7th October 2006 sees the return to the popular city of Prague, Czech Republic for the “VIP” Urban Music Weekender. This event follows the success of the previous weekender held in March 2006. Once again this legendary “VIP” party kicks off on Friday 6th October 2006 at Prague’s exclusive Club Mecca and features Trevor Nelson (MTV Base, UK Radio 1), DJ 279 (Choice FM – London), Danny T ( 10 rooms – London) , MC Fizz B ( London) , DJ Rico ( Soul train- Prague), plus Huckleberry Finn (Passion FM – London) and Mickey “Star” Lewis (Love House Music -UK ) spinning the best in RnB, Hip Hop , Dancehall and Funky House music in two arenas.

If that wasn’t enough the party then moves on to the world famous Radost FX nightclub on Saturday 7th October 2006 , where both your ears and your feet will be once again entertained by the 4 times MOBO award winner Steve “Smooth” Sutherland (Galaxy FM) alongside MC Lync, DJ Rico and Big J (USA) spinning upfront bumping RnB and Hip-Hop.
There’s also a special Live PA from Alizay, one of the UK’s hottest new talents performing his hit single “Found You”

This 2 night urban musical extravaganza attracts a very sexy and stylish crowd from UK, Czech Republic, Slovakia, Switzerland, Germany and the USA amongst others, so it’s advisable to book your tickets early to avoid disappointment.

With members and customers including models, celebrities, entrepreneurs, business people, DJs and VIP clubbers, you are assured a friendly, funky crowd that will make your weekend an experience of a lifetime. Whether you join us in Prague or another of our European locations, you will never forget VIP Urban Music Weekender – The RnB Hip Hop and Funky House party of the year!

Copyright Utopiadjs.comhttp://www.utopiadjs.com

Alicante – A Jewel In Spain’s Crown

Alicante or Alicant (Valencian Catalan) is the largest city in the Costa Blanca region of Spain and is one of the most beautiful places you could wish to travel to if you take the time and the effort to explore the region and some of it’s sheer beauty.

Located between Murcia and Valencia, Alicante has some of the best beaches in Spain with San Juan, Muchavista and Campello beaches being real gems with beautiful, clean sea and sand which appeal to both families, couples and surfers alike with calm days and days when the waves can be quite high due to strong winds of late.

Amongst the many varied and more popular attractions are the Castillo de Santa Barbara (Alicante City), Terra Natura (Benidorm), Terra Mitica (Benidorm) and Mundomar (Benidorm). There are also areas of outstanding beauty such as the mountains of Busot village situated just outside of Campello (also known as El Campello). Not only does Busot have it’s popular attraction Cuevas de Canelobre (Canelobre Caves) but it also has vast amounts of stunning scenery in complete tranquillity. To get to these spots you need to do some investigating, but it is well worth it because you will find yourself all alone on some breath-taking trails overlooking Campello and surrounding villages.

To see all that is on offer, you have to arrange car hire in Alicante from either the airport or from a local town or city and prices start at €10 per day for a small car and reserving before your visit is essential in busy periods of the year.

Where else but Alicante can you find such a diverse amount of activities, places of interest and things to do. In the morning you could travel to the Sierra Nevadas (Grenada) and be snowboarding and in the afternoon soaking up the sun, sea and sand on a beautiful, spacious beach. Not only this, but you can also get ferries to Majorca, Ibiza and Tabarca Island from Alicante harbour, so you will never have a lack of options available to you.

Real estate property in Alicante is another reason for visitors to come and like the rest of Costa Blanca, is a popular place where expats come to invest or to emigrate to. Property prices have rapidly increased over the years due to demand and the Euro being introduced, but if you are prepared to move inland slightly, or away from popular areas such as Benidorm and Javea, you can find some real bargains in comparison to the UK property market. Purchasing property in Spain is more expensive tax and legal-wise but it is still worthwhile as long as the Euro is weaker than the Pound.

Alicante’s hotels are varied and you have a wide variety of choice when coming to this region of Spain and if you do some research you will get a hotel to suit your budget and requirements, just remember to book early in high-seasons to ensure a beach-side location.

Getting cheap flights to Alicante has never been easier thanks to Alicante airport being such a popular international destination and it is expanding continuously with new airlines operating from there.

Monday, March 20, 2006

UK Freelance Consultant

Lee Smith is a UK based SEO Consultant that uses professional and ethical search engine optimization techniques to gain top search engine rankings for businesses. Higher search engine positions result in increased website visibility and traffic, and lower the cost of customer acquisition.

My SEO services include analyzing and optimizing site content and keywords, submitting to the major search engines and directories, building link popularity, and monitoring placement for top rankings. Once the search engine and directory listings are secured, this free search engine traffic can be supplemented with marketing programs with highly targeted pay per click advertising. Information on my basic SEO services can be found here.

Lee Smith has a technology background and has expertise in improving corporate web visibility for IT, Web, Travel and Music companies.

We can take your industry terminology and provide keyword analysis and optimization that will both improve search engine rankings and make sense to your human viewers.

More on our corporate SEO package.

We provide a personalized service working very closely to meet our clients needs. We get to know you and your business. We never use automated submission tools or techniques that could be labeled as spam.

We can help you improve site visibility! Please contact us for a preliminary evaluation of your website. We use ethical methods only and do not make guarantees that cannot be met!

Lee Smith is a UK based search engine optimizer and consultant offering web site placement, promotion, and marketing services.

Lee Smith is an independent consultant and can provide onsite services in the London, Surrey and UK region.

Why Do You Need Search Engine Optimizers? Because Web Site Development is not Enough!

You have a great web site but nobody can find you. We help you with the necessary steps to get web site visibility! Often simple changes to a website can have dramatic results. Contact us for more details!