You Have A Website, What Now?

You have a website, it looks great and does what you want it to, but what next and how do you get new business with it via internet marketing?

With thousands of websites in your market or industry you cannot afford to let your website or business get left behind and you can not rely on a website without a serious online marketing campaign to back it up.

Search Engine Optimisation and Internet Marketing is what is required to gain traffic and sales from the most powerful medium ever, the Internet. With Google, Yahoo and MSN controlling around 80% of the internet’s search results, the potential for your product, service or site is massive. Most companies and organisations overlook this necessary method of marketing, but there are ways to rapidly grow your site and it’s traffic at relatively low prices compared to traditional print advertising.

Unless you are a corporate, blue chip company or have vast budgets, you cannot simply setup a PPC (Pay Per Click) account with Google or Overture/Yahoo and simply sit back and get traffic. You will get traffic but you have to be smarter than this due to competitiveness and click fraud. Keywords have to be researched and targeted thoroughly before you even begin to start your campaign. Once you have achieved the correct keywords for your target market you can start to plan your online campaign and this will greatly depend on your budget.

It is frightening, but most clients of web design companies do not even seriously consider that they will need to spend as much if not more on their internet marketing as they do on their actual site and this is where it all goes horribly wrong. It doesn’t seem to matter how often clients are warned about their marketing, they just do not seem to listen and when their great site is launched, they always come back and ask why they are not getting more sales, despite advice and recommendations.

Over 70% of internet users prefer to use the natural “organic” results of a search engine and by using an SEO Consultant you can gain significant traffic over a long-term period and achieve sales and enquiries at a much lower cost than PPC over a longer period.

Without having to break your budgets, if you plan from the start, you can balance a great site with a great marketing campaign and save lots of unnecessary wasted time and money.

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http://www.utopiawebdesign.co.uk/

What Should You Pay For Web Design?

The whole web design industry has undergone major changes over the past 5 years and there is now a variety of options and ideas available to you. You can pay anything from £100 to over £10,000 but what is the difference and what do you need?

Firstly, the differences are the programming languages and the popular choices are usually HTML, PHP, ASP,.NET,C++, C# and Coldfusion. There are others but these are the most popular ones.

With each of these there can be advantages and disadvantages and there is not a right or wrong solution, unless you require specific functionality that can be handled better by a particular programming language. The simplest language is HTML and this is for basic websites that do not require dynamic functionality or do not require the use of a database to collect user or customer data for sales and marketing purposes.

In terms of what you need, this will greatly depend on your target market, your product or service and what you want to achieve from your site. With so many web designers and design companies about, it can be a daunting task for any company to choose their preferred developer. It will not matter if you pay ten times more to one company as this will not guarantee your desired results better than the cheapest quote you receive.
What is greatly important is that you think hard about what you want to achieve and then ask each company if they can a) produce these results b) tell you how they intend to achieve these results.
Without this, you do not stand much chance of beating your competitors.

With so many websites on the internet it is no longer good enough to just have a great-looking site. Having an attractive, user-friendly and accessible website will give your customers confidence but it will ultimately not bring you any new business if your website is poorly coded and not designed for Search Engine Optimisation and does not take into account the importance of Internet Marketing.

Likewise, you could have a well-optimised website for Search Engines but your poor design and accessibility could affect your sales. What you need to do is to get the right balance of design, functionality and search engine optimisation in order to have a successful website. Only then can you start marketing your website effectively for the top 3 search engines Google, Yahoo and MSN as these search engines constantly change their algorithms

You have to ensure your choice of web designer or company is the right one as you will only end up wasting time and money in the long term.

Copyright Utopiawebdesign.co.ukhttp://www.utopiawebdesign.co.uk/